Quiz

12 Days of Deadpool: Day 1

Above the line marketing technique as the poster is obviously promoting the film. The tag line is very tongue in cheek, and in keeping with the sexual innuendos that carry throughout the film itself. This sets the tone for Deadpool. Above the line marketing is beneficial to the institutions as they are obviously promoting their product, this is an efficient way of getting attention for the product. The target audience would look at this poster and know that it was promoting Deadpool, they'd also appreciate the humour and it would effectively persuade them to watch the movie.

Fans shared and discussed the first poster on web 2.0 sites such as Twitter, Instagram and Facebook this is a form of viral marketing technique. This benefits the institutions as they are getting widespread attention for the movie, costing them very little. It also is good for audiences as they are able to speak with other fans, thus building a community.

The hashtag #12daysofdeadpool was used as a viral marketing technique and was trending throughout the campaign. This makes it easier for the institutions to see how popular Deadpool was becoming and allowed audience to get involved with the hype surrounding Deadpool and search for Deadpool related information.

Deadpool Marketing

Overall, as a group we decided that the leaked footage was the most valuable marketing technique of all as it was the primary technique that contributed to the process of producing the film.

Secondly, social media as a whole, we thought, was extremely important in promoting the film as it was used so originally (e.g Deadpool on Tinder). It also brings fans closer to the character of Deadpool, almost bringing him to life.

Thirdly, YouTube had a big part to play in the promotion of Deadpool through use of adverts/trailers as well as Vlogs. This kept fans up to date with the production of Deadpool as they were so accessible to everyone.